ReeceNichols and BHHS Kansas City Realty Family Now Extends Into St. Louis


ST. LOUIS (Jan. 11, 2022) – ReeceNichols and Berkshire Hathaway HomeServices (BHHS) Kansas City Realty, together forming the largest real estate company in Kansas and Missouri, are extending their reach into St. Louis to better serve home buyers and sellers in Eastern Missouri by welcoming nearly 500 BHHS Alliance Real Estate professionals to the ReeceNichols and BHHS Kansas City Realty family. 

This addition comes just a week after BHHS Kansas City Realty added more than 100 agents and three new offices in the Kansas City metro area. 

“We are thrilled to combine our resources with those of a team that aligns entirely with our core values and principles,” President and CEO Mike Frazier said. “BHHS Alliance Real Estate has served St. Louis and the surrounding communities for the past four decades with the same integrity and service that we have provided to Kansas City for the last 100 years. I couldn’t be more excited to work with the BHHS Alliance Real Estate leadership team to help more of our Missouri neighbors find their dream homes.”

BHHS Alliance Real Estate has helped home buyers and sellers in St. Louis and the surrounding communities for more than 40 years, operating from eight locations to serve St. Louis, St. Charles, Jefferson, Franklin, and beyond. In 2021, BHHS Alliance Real Estate’s sales associates closed nearly 4,000 transactions and $1.3 billion in sales volume.

“We are honored to partner with ReeceNichols and BHHS Kansas City Realty,” BHHS Alliance President Kevin Goffstein said. “This joining of forces will bring exciting opportunities for clients, sales professionals, and staff. It will allow us to leverage the best practices of our companies’ resources and expertise while giving us a statewide presence in Missouri and Kansas as the largest real estate company in both states.”

Goffstein will continue his role as President of BHHS Alliance Real Estate. Chairman Andrea Lawrence and Senior Vice President Bob Bax join Goffstein on the leadership team.

Since early 2020, the ReeceNichols and BHHS Kansas City Realty family has added nearly 1,500 agents to its roster and now features over 3,500 agents to serve Kansas City, St. Louis, and communities throughout Kansas and Missouri.

About Berkshire Hathaway HomeServices Alliance Real Estate

Berkshire Hathaway HomeServices Alliance Real Estate has provided quality, service, and state-of-the-art technology to the St. Louis real estate community for more than 40 years. As an energetic company of over 475 real estate professionals, they provide comprehensive representation with an uncompromising commitment to the highest principles of professionalism and integrity. Known throughout the region for strength, innovation, and excellence, the company operates from 8 locations serving St Louis, St Charles, Jefferson, Franklin, Washington, and beyond. Berkshire Hathaway HomeServices Alliance Real Estate proudly serves the St Louis Metro region and offers a full range of services, including corporate relocation, new homes, mortgage, title, insurance, and home warranty products. They are deeply committed to serving the local community through The Sunshine Kids, ReBuilding Together, Old NewsBoys Day, and more. Visit

About ReeceNichols Real Estate   

ReeceNichols is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. With over 2,600 REALTORS® operating from 30+ branch offices and 27+ franchise offices across Kansas and Missouri, ReeceNichols has proudly served the Kansas City area since 1905. The ReeceNichols family includes Berkshire Hathaway HomeServices Kansas City Realty, Berkshire Hathaway HomeServices Alliance Real Estate, Prosperity Home Mortgage, LLC, Kansas City Title, ReeceNichols Insurance and Reece Commercial Real Estate. For more information, visit 

About Berkshire Hathaway HomeServices Kansas City Realty

Berkshire Hathaway HomeServices Kansas City Realty is a franchisee of HSF Affiliates, LLC., wholly owned by HomeServices of America Inc. With nearly 200 agents, BHHS Kansas City has proudly served the Kansas City area since 1984. For more information, visit 


The Manning Horn Team’s Recipe For Success


L to R: Shea Goebel, Zach Horn, Jeff Manning, Chris Manning, and Maya Patel

In the hyper-competitive world of real estate, help can be hard to come by. Everybody is looking for a leg up – even if it comes at the expense of a teammate. 

That’s not the case for The Manning Horn Team. 

“Many other teams that are out there, in my opinion, would actually step on another team member for their benefit,” broker Jeff Manning said. “I can guarantee you that everybody here is just looking out for each other and trying to take care of everybody’s clients, not take them away from them.” 

A wealth of family ties helped bring this dynamic, multigenerational team together and push them toward upwards of $40 million in volume. 


Manning’s career in real estate began in the mid-1980s after graduating from the University of Kansas with a broadcasting degree. If there was any doubt about real estate being the right career path, some simple advice from a family member provided the necessary clarity.

“My brother advised me that if I couldn’t make $4.50 an hour selling real estate, I should go back to broadcasting,” Manning said.

The finances worked out, and 38 years later, here he is. 

Early in his career, Manning served as a realtor for Shea Goebel’s parents. Eventually, Goebel would join Zach Horn as one of the first two members of The Manning Horn team in 2014. 

Now a broker himself, Horn got connected with Manning through Goebel, whose brother was one of Horn’s best friends in high school and college. After working at a software company in Los Angeles, Horn decided to move back home and join his old buddy in real estate. However, convincing Manning to let him join the team took more than a simple networking connection. 

“(Horn) was persistent,” Manning said. “I told him ‘no’ three times.”

After literally showing up on Manning’s doorstep, the fourth time was the charm for Horn. 

“Everything that I’ve learned in real estate has come from Jeff,” Horn said. 

The family ties don’t stop there. One of the two most recent additions to the team is Chris Manning – Jeff’s nephew – who grew up around the business and started full-time in 2006. 

Once Maya Patel became an agent after starting with the team as an administrative assistant, The Manning Horn Team was complete. 


With a combination of five agents and brokers, The Manning Horn Team now has the city covered. It’s not simply because of the numbers, though. 

“I think the age is a big part of it – we’re all different generations,” Horn said. “I apply to a different audience than Jeff does or Chris does. That’s been a big positive.”

The team can regularly bounce ideas off of each other to get a different perspective from another generation. That often means Manning is sharing the wisdom that comes with nearly four decades in the business. 

“I just had a deal that I was very stressed about,” Patel said. “I got a call the day before closing that it wasn’t going to close. Jeff helped me figure out what we needed to do to make sure everyone was good in the end.”

It is, however, a two-way street. Manning gets plenty of help from the rest of the team with the latest technology in addition to showing houses and going on inspections.

“As much as these guys say they rely on me, I rely on them equally as much,” Manning said. “I wouldn’t have the marketing and the time to do what I’m out here doing without the four of these guys here with me.”

The camaraderie is very apparent. 


Ask most teams about their most significant accomplishment, and you’ll likely hear about numbers or awards. It would be easy for Manning to boast about the volume generated by his team. Instead, his answer is much more profound. 

“This business can run you instead of you running this business,” Manning said. We are all now trying to make a concentrated effort to have more balance in our lives without it affecting our volume. When we have a group that’s willing to help each other like we do, it makes that a lot easier.”

There are tangible business benefits to that approach as well. Horn candidly admits that there have been times during his career where he hasn’t had the available time to follow through on certain promises to clients. That’s not the case now.

“On this team, Maya will show or Chris will show, and they follow through,” Horn said. “I’ve had clients who ended up meeting every single person on the team while I was out of town.”  

The Manning Horn Team’s formula speaks for itself, and there are no signs of changing anytime soon.

“In an industry that gets all tied up in individual statistics, we’re just trying to make sure our clients are served in the best way that we possibly can,” Manning said. 

If you’re looking to buy or sell a home, get connected with The Manning Horn Team: